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GBR Popcorn

Freshman Emma Georgia helps prepare popcorn for moviegoers at the Ross Theater November 9, 2022. Photo by Dillon Galloway for University Communication

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Freshman Emma Georgia helps prepare popcorn for moviegoers at the Ross Theater November 9, 2022. Photo by Dillon Galloway for University Communication

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Freshman Emma Georgia helps prepare popcorn for moviegoers at the Ross Theater November 9, 2022. Photo by Dillon Galloway for University Communication

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Popcorn at the Ross Theater. November 9, 2022. Photo by Dillon Galloway for University Communication

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An aerial view of the Preferred Popcorn headquarters east of Chapman, Nebraska, has offices, processing buildings and more than 60 bins for storing their many varieties. Preferred Popcorn grows popcorn near Chapman, Nebraska and throughout the area. It is headed by Norm Krug. October 13, 2022. Photo by Craig Chandler / University Communication.

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Preferred Popcorn grows popcorn near Chapman, Nebraska and throughout the area. It is headed by Norm Krug. October 13, 2022. Photo by Craig Chandler / University Communication.

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Preferred Popcorn grows popcorn near Chapman, Nebraska and throughout the area. It is headed by Norm Krug. October 13, 2022. Photo by Craig Chandler / University Communication.

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Husker alumnus Norm Krug enjoys a handful of Preferred Popcorn standing at the base of a grain bin on his Chapman, Nebraska, farm. Preferred Popcorn grows popcorn near Chapman, Nebraska and throughout the area. It is headed by Norm Krug. October 13, 2022. Photo by Craig Chandler / University Communication.

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Each sample is popped in a popper identical to those used in movie theaters. The sample is measured for volume so it meets their customer’s expectations. Preferred Popcorn grows popcorn near Chapman, Nebraska and throughout the area. It is headed by Norm Krug. October 13, 2022. Photo by Craig Chandler / University Communication.

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Each sample is popped in a popper identical to those used in movie theaters. The sample is measured for volume so it meets their customer’s expectations. Preferred Popcorn grows popcorn near Chapman, Nebraska and throughout the area. It is headed by Norm Krug. October 13, 2022. Photo by Craig Chandler / University Communication.

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Each bag holds one ton of popcorn. The popcorn is stored at their facility before it is bagged and shipped around the world. Preferred Popcorn grows popcorn near Chapman, Nebraska and throughout the area. It is headed by Norm Krug. October 13, 2022. Photo by Craig Chandler / University Communication.

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A sample from each truckload of popcorn is tested and saved for one year as part of their quality assurance program. Preferred Popcorn grows popcorn near Chapman, Nebraska and throughout the area. It is headed by Norm Krug. October 13, 2022. Photo by Craig Chandler / University Communication.

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Sample in hand, Norm Krug talks with Andrew McHargue before taking the sample back to the office for testing. Preferred Popcorn grows popcorn near Chapman, Nebraska and throughout the area. It is headed by Norm Krug. October 13, 2022. Photo by Craig Chandler / University Communication.

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James Kearn hands down a sample cut from a row of popcorn to Andrew McHargue. The sample will be tested for the proper moisture before harvesting the entire field. Preferred Popcorn grows popcorn near Chapman, Nebraska and throughout the area. It is headed by Norm Krug. October 13, 2022. Photo by Craig Chandler / University Communication.

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Chaff flies from the rear of the combine as Andrew McHargue harvests popcorn east of Chapman, Nebraska. Preferred Popcorn grows popcorn near Chapman, Nebraska and throughout the area. It is headed by Norm Krug. October 13, 2022. Photo by Craig Chandler / University Communication.

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Andrew McHargue combines popcorn east of Chapman, Nebraska. Preferred Popcorn grows popcorn near Chapman, Nebraska and throughout the area. It is headed by Norm Krug. October 13, 2022. Photo by Craig Chandler / University Communication.

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Popcorn flows into a grain wagon. Preferred Popcorn grows popcorn near Chapman, Nebraska and throughout the area. It is headed by Norm Krug. October 13, 2022. Photo by Craig Chandler / University Communication.

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Surrounded by acres of popcorn outside his combine cab and multiple computer monitors inside the cab, Andrew McHargue harvests popcorn east of Chapman, Nebraska. Preferred Popcorn grows popcorn near Chapman, Nebraska and throughout the area. It is headed by Norm Krug. October 13, 2022. Photo by Craig Chandler / University Communication.

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Andrew McHargue heads for his combine as he harvests popcorn east of Chapman, Nebraska. Preferred Popcorn grows popcorn near Chapman, Nebraska and throughout the area. It is headed by Norm Krug. October 13, 2022. Photo by Craig Chandler / University Communication.

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Norm Krug talks with farm manager and grower Andrew McHargue as they wait for the popcorn to get to the proper moisture content before harvesting. Krug, a Nebraska alumnus, drives a red pickup with a personalized tag. Preferred Popcorn grows popcorn near Chapman, Nebraska and throughout the area. It is headed by Norm Krug. October 13, 2022. Photo by Craig Chandler / University Communication.

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Norm Krug shows a kernel of popped butterfly popcorn. Preferred Popcorn grows popcorn near Chapman, Nebraska and throughout the area. It is headed by Norm Krug. October 13, 2022. Photo by Craig Chandler / University Communication.

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Preferred Popcorn grows popcorn near Chapman, Nebraska and throughout the area. It is headed by Norm Krug. October 13, 2022. Photo by Craig Chandler / University Communication.

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Interviewed in his company office’s conference room, Norm Krug co-founded Preferred Popcorn, wondered whether he would eventually tire of the snack. Nearly 25 years later, “I still love it and consume it every day.” Preferred Popcorn grows popcorn near Chapman, Nebraska and throughout the area. It is headed by Norm Krug. October 13, 2022. Photo by Craig Chandler / University Communication.

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Lighted sign in the company offices. Preferred Popcorn grows popcorn near Chapman, Nebraska and throughout the area. It is headed by Norm Krug. October 13, 2022. Photo by Craig Chandler / University Communication.

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All photos are available to UNL departments at no charge. Email the titles of the photos to Craig Chandler or Monica Myers.

cchandler2@unl.edu
mmyers2@unl.edu

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