Ciera Kirkpatrick, assistant professor of advertising and public relations, does much of her researc
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April 22, 2022
Ciera Kirkpatrick, assistant professor of advertising and public relations, does much of her research on the impacts of social media. Her latest research suggests that autonomy-supportive messaging is the most effective in short-form videos for recruiting participants to clinical trials. May 20, 2025. Photo by Liz McCue / University Communication and Marketing.